About BSAC
We sell business outcomes. Automation is one way we get there.
BSAC helps businesses attract and keep customers, by finding the weaknesses in their customer journey and designing the systems that address them.
Who we work with
Any business that needs customers
Physical products, digital products, online courses, services and experiences. Each business is diagnosed on its own, and we only take on work we can deliver well.
What we do
Find the system your business needs first
We find what is limiting your business, show what it costs you, and recommend the one system to build first.
How we think about customers
The Customer Flow Framework
Five stages every customer passes through, and the system behind each one.
Awareness
Marketing and Content System
Findability
SEO, AEO and website systems
Qualification
Lead Qualification System
Relationship
CRM System
Independence
Customer Support System
The framework covers winning and keeping customers. If the diagnosis finds the cause elsewhere, such as pricing or product quality, it says so.
Our principles
How we work with clients
Evidence before advice
Every finding is backed by your own numbers, or a clearly labelled assumption.
Conservative estimates
When we estimate what a problem costs, the cautious figure is the headline.
Measurable results
We explain what each change should do for your business and how to measure it.
Honest outcomes
If your customer flow is already sound, we tell you plainly.
Talk to us about your business
Apply for the consultancy, or contact us with a question.